The York School Case -  

Located in a dynamic urban setting, The York School was also exploring how best to showcase the excitement and buzz of student life. And who better, but the students themselves?  

 

One key pillar of our engagement strategy was to invite our students to share their school experience. Following on the McGill Instagram AMA takeover idea, we asked our Student Council chairs if they could host an Instagram AMA (ask me anything). The marketing and communications department set some basic parameters (with an emphasis on fun) and prospective students and parents were invited to submit questions asking about elements of the school. The York School Council Chairs could answer with demonstrative examples ‘on-the-spot’. For example, when asked which classes were the most challenging, Student Council went to the grad lounge to ask their friends which classes they thought were the toughest. A question about student support was answered in a spontaneous interview with the school’s social worker in the Wellness Centre. The result was an afternoon that provided a refreshing and authentic glimpse into student life. Watch is the highlight video here.  

 

Ella and Jordie did a great job bringing A-Day-In-The-Life across on a platform where students meet and The York School is grateful for the support of the whole community to bring its vibrant culture to life. This is a model to be replicated, as our second student AMA round with Ruby - highlighting debate-life and remote learning -  was also a success!