A-Day-In-The-Life. The York School taps school spirit to tell it’s story
Under the blanket of the pandemic, Independent Schools across Ontario have all been asking the same question: How do we showcase all our school has to offer to prospective students when we can't even invite them in to fully ‘see’ our space for learning and play? How do we show them what school culture is like? What exciting and challenging academic, sports and extracurricular activities might they enjoy? How do we do this safely? These same schools have been coming up with creative and innovative ways to present themselves to future students.
The York School Case -
Located in a dynamic urban setting, The York School was also exploring how best to showcase the excitement and buzz of student life. And who better, but the students themselves?
One key pillar of our engagement strategy was to invite our students to share their school experience. Following on the McGill Instagram AMA takeover idea, we asked our Student Council chairs if they could host an Instagram AMA (ask me anything). The marketing and communications department set some basic parameters (with an emphasis on fun) and prospective students and parents were invited to submit questions asking about elements of the school. The York School Council Chairs could answer with demonstrative examples ‘on-the-spot’. For example, when asked which classes were the most challenging, Student Council went to the grad lounge to ask their friends which classes they thought were the toughest. A question about student support was answered in a spontaneous interview with the school’s social worker in the Wellness Centre. The result was an afternoon that provided a refreshing and authentic glimpse into student life. Watch is the highlight video here.
Ella and Jordie did a great job bringing A-Day-In-The-Life across on a platform where students meet and The York School is grateful for the support of the whole community to bring its vibrant culture to life. This is a model to be replicated, as our second student AMA round with Ruby - highlighting debate-life and remote learning - was also a success!
Canada's first co-educational independent IB World School The York School is a co-educational JK to Grade 12 independent school located in the heart of Toronto. The York School was founded in 1965 and is the first school in Canada accredited to offer the International Baccalaureate (IB) from junior kindergarten (JK) to university entrance. As an IB World School, The York School's motto is Experientia Docet or Experience Teaches.